INTHEAIR

Graphic Design, Art Direction /2018-2020

 

INTHEAIR is a street-casual fashion brand based in Korea. ​

Working for a fashion brand as a graphic designer and art director gave me the opportunity to come up with concepts, design, and visual directions for different seasonal collections.

FW2018

“COLLAGE”

Inspired by the irrational, yet beautiful aspect of collage art making, this collection focuses on displaying the artistic moments of collage on different types of garments to allow people wear art on the streets.

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SS2019

“LOGO WEAR”

With the newly-designed logo, this collection focuses on simple logo-play on basic essential clothes for spring and summer.

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SS2020

“FIT FOR QUARANTINE”

The pandemic changed everything including what people wear.

This collection debuts the brand’s comfortable lounge-wear that fits people’s quarantine life style
while also featuring some statement pieces displaying graphics that is inspired by the pandemic.

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 photography credits to the INTHEAIR team

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